Bite goes on for ‘ethical’ banana

19 June 2011 | Posted by simon in All Good News, General

More banana-eating Kiwis are wanting to help the farmers who grow them and buy the more expensive Fairtrade certified fruit, Kim Knight reports.

In the public’s mind, coffee is synonomous with Fairtrade. It’s only in the past year you’ve had the opportunity to buy bananas, and then only if you go to particular shops.

Popular culture attributes the following to psychologist Sigmund Freud: “Sometimes a banana is just a banana.”

Sorry Sigmund – New Zealand shoppers beg to differ.

This country imports more bananas per capita than any other nation in the world. And, in the last year, one million bunches of those were Fairtrade certified.

The ethically approved version of the lunchbox staple has, so far, grabbed a 4% market share. Campaigners say consumer response to the new product – just a year after its launch in the middle of an economic recession – is staggering.

Read the rest of the Sunday Star Times article on All Good Fairtrade bananas here.

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