Meet the farmer who grew your banana (and taste the difference)

15 July 2011 | Posted by julia in All Good News, Banana lovers, General

We launched New Zealand’s first and only Fairtrade bananas at last year’s Foodshow, and at this year’s event (Fri 29th – Sat 31st July) we want to introduce you to the people who grow them to show you why a happy farmer produces a banana with better taste.

We’re giving our growers in El Guabo, Ecuador a chance to speak directly to New Zealanders in order to explain, just how your small buying decisions can add up to a life-changing difference to them. Now it’s a long way from Ecuador, and besides, our farmers are busy a-growing and a-harvesting. So we’ve invested in some technology to help you get a better understanding of who our growers are, and the huge benefit choosing All Good Fairtrade bananas makes to their farms, families, communities and lives.

At this year’s Auckland Food Show, we’ll be demonstrating our smartphone application which will give shoppers the chance to hear directly from the growers, the changes Fairtrade has made to their farms, heck you’ll even be able to see exactly where their farms are.

They’ll be scrummy food to try too. You’ll be able to get some of our ‘nanas (natch), but we’ll also be sampling some of the great tasting produce that’s made them. Over the three days of the show, we’ll be giving you the chance to sample banana-based wares from our partners Ripe Deli, Kokako, Nice Blocks and Kohu Road.

Have a look at our page on The Food Show site to see what deals will be on offer, there’s even a handy map to see where our stand is (#372).

See you there.

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