Meet the farmer who grew your banana

03 August 2011 | Posted by julia in All Good News, Banana lovers, General, Growers

Those lucky punters at the Foodshow not only got to sample a whole heap of Fairtrade ‘nana goodies, they also got a sneak peak at a little application us geeks at All Good have been working on with Andrew Wilshire and the guys at Tomorrow.

Now, we get over-excited talking about the BIG difference Fairtrade makes to our growers, but there’s nothing more compelling than hearing directly from the growers themselves. And the best place to hear about it? Why, when you’re instore choosing your fruit course. So we’ve developed instore posters that will be popping up over the next couple of weeks that include this little code below.

You may have seen these little squares appearing in places before and wondered what the heck they were. Well for the uninitiated (*warning geek-speak alert*) these squares can be read by any smartphone with a QR-code reader which converts the squares into hidden content downloaded straight to your phone.

In simple terms?

• Point phone
• Take picture
• Web brower opens up with cool stuff like videos to play with
• You go “ooooooooooh that’s good to know”

Go on have a play now or next time your instore…

Or have a more detailed look at our new growers page here. Choice.

1 person likes this post.

Unlike

Leave a Reply